Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

$150.00 $79.99
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Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.


Based on 1,653 Reviews

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Jessica P.
Dec 6, 2013
4 Star Rating
Does A Wonderful Job, But Has Stopped Working Twice In Two Years.
I LOVE the results i got from this tool, but the fact that i paid over 120 dollars and it keeps going out is definitely irritating. I will be purchasing a new one, but this time i will definitely keep my receipt and warranty paperwork on file!
Kathy S.
Buffalo, New York
Oct 25, 2013
5 Star Rating
This Flat Iron Makes Your Hair Like Silk.
this flat iron replaced my old sedu flat iron which had gone bad and was frying my hair. I have a lot more bounce in my coarse hair and it is not frizzy with the sedu revolution.My hair is also shinny.

It is also much better than the chi which I used for several years.

I love this new flat iron!!!!
Lorraine L.
United States
May 8, 2013
5 Star Rating
Great Flat Iron!
My old turbo Chi finally died after 6 years so I had to look for a new flat iron. I settled on the Sedu Pro Ionic flat iron because of the reviews. I've had this flat iron for about 2 weeks now and I love it! It is lightweight, fast, effective and keeps my hair frizz free until I wash it again. I also agree that it does not seem to damage my hair (at least compared to my old flat iron). We'll see how long it holds up as I saw several reviews where the flat iron quits working around 2 years, but even if it does, I will still get a Sedu flat iron because of how it works on my hair.
1 out of 1 shoppers thought this review was helpful.
Lisa M.
Apr 29, 2013
3 Star Rating
Cord Problems
How do you make a flat iron without a swivel cord?? I also really liked this product until it stopped working because of the cord. Heard a pop one day and it was over. I had it for about 3 years, but I think it only lasted three years because I didn't use it everyday.
1 out of 1 shoppers thought this review was helpful.
Naomi F.
United States
Apr 24, 2013
4 Star Rating
I Won't Use Any Other Bland!
I love Sedu! I recently purchased my 3rd Sedu ironic flat iron and I won't use any other brand. I had to purchase a different brand of flat iron from major retailer until new Sedu arrived. It was tourmaline/ceramic iron just like I Sedu but I was very unsatisfied with it. It was heavy and my hair was dry from using cheaper brand. I will never cheat using other brand. Only con is; Sedu iron's cord doesn't swivel and the cord get tangle easily and it causes shortage; I had to purchase new iron when that happen.
Apr 20, 2013
4 Star Rating
Curly Haired Girls Best Friend :)
I have loved this straightener since I very first purchaes one...many moons ago!! It works great for hair like mine...which is coarse n very wavy...I have tried other straighteners...but NONE as good as this!!!! It does not leave your hair dry...rather soft n silky..w no burny hair smell!!!! Highly recommend!!!"
Apr 17, 2013
4 Star Rating
Worked Well Until .....
I really loved this flat iron. Left my hair very smooth and straight. It lasted less than a year. It had something to do with the cord I believe. Very disappointed as this was not a cheap purchase. I am really debating to get another Sedu product.
3 out of 3 shoppers thought this review was helpful.
Mar 20, 2013
5 Star Rating
Great Flatiron
This is an awesome flatiron, I love the automatic shutoff feature. I am an african-american female who 'stretches'(wait 3+months between relaxers) relaxers. So when I have a LOT of new growth this flatiron smooths it right on out and my hair is super straight. I couldnt believe how straight it got my new growth, I LOVE it! I read a lot of great reviews on the flatiron and wanted to try it out for myself
2 out of 2 shoppers thought this review was helpful.
Rgv Tx
Mar 18, 2013
3 Star Rating
Love It But For One Year.
I loves this iron. It was awesome because it does what it says it does. Smooth hair without breakage or dryiness. There was a problem with it though. It only lasts one year. I bought this iron with 2 yrs warranty. I got mine replace because after a year of use it stops working. I figure out it was the cable. After so much movement it begins to get loose. It was a great iron but I can't pay $120 for an iron that will last 1 yr.
1 out of 1 shoppers thought this review was helpful.
Mar 12, 2013
4 Star Rating
So Far, So Good....
I've only used my new Sedu a few times thus far....I've transitioned from using a Chi iron that I have had for 5 years (which is still in working condition). I figured I only had a matter of time before my Chi would fail me. I began my research, and to the Sedu I was led! Here is my summary.... Pros- the heat resistant pouch is a nice touch, thank goodness the warranty was included- as many have commented on faulty heating mechanisms, adjustable temperature, flashing light once heated, smooth & sleek results, long cord, heats quickly Cons- flimsy casing (compared to my Chi, which was heavy duty), no auto-shut off, outer casing gets too hot to touch- causing frequent forehead, hand, and ear burns (the velvet lining on the Chi is a nice touch...I miss it) All in all, my summary is so far, so good. Like anything, I will have to adjust and get used to it. I also find I can use less product to achieve shiny results. The iron itself provides adequate sheen! I am a black woman with thick, relaxed hair. Hope my review helps!
1 out of 1 shoppers thought this review was helpful.
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