Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

$160.00 $129.99
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Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening.


Based on 5,771 Reviews

1 2 3 578
Last week
5 Star Rating
Great Flat Iron!
I purchased this flat iron because my stylist recommended it to me. I was choosing between this one, and the revolution. After reading reviews, I decided to go with this iron! I have been using it for about three weeks, and so far, I love it. I had previously been using the babyliss pro nano flat iron, but noticed that it was frying my hair and also breaking it off. My hair feels so good after using this iron. I would definitely recommend to others!
Seattle, WA
Last week
5 Star Rating
Had This Flat Iron For, 4-5 Years.
My mom purchased this for me in the 6th grade. I took very good care of it because it was my first EVER flat iron. i'm now in 10th grade and just this year (2014) the wire stopped working but it's reasonable. My mom bought me this flat iron again because this flat iron made my hair look silky, I have Ombre hair and i've colored my hair before, not to many times, but about 4 times. I totally recommend this to you. But take good care of it! it'll last longer. Much love
1 out of 1 shoppers thought this review was helpful.
Oct 14, 2014
5 Star Rating
Bought this flat iron back in 2007, still works great seven years later. Have Hispanic curly thick hair, and it straightens quickly and with ease. High quality flat iron. Never would consider another brand.
Sarah M.
Oct 5, 2014
1 Star Rating
So Dissapointed!
I have used a Sedu flat iron for years, and always found it to be fantastic - that being said, I have had nothing but trouble since I had to replace it two years ago. The newer ones do not seem to last longer than a few months, and after having to replace my sedu 3 times in 18 months because it stopped working - I've now switched to another brand. This is unfortunate, because it USED to be a great product. Not anymore.
5 out of 5 shoppers thought this review was helpful.
Sep 25, 2014
5 Star Rating
No Other Flat Iron Will Do
I just ordered my third Sedu 1.5 inch flat iron. Each one has lasted me exactly 2 years and then would not maintain heat, and I feel this is reasonable. I love that the iron straightens in one pass and does not harm my hair. As a matter of fact, my hair feels very lustrous after using this iron. I recently tried a Croc iron to compare since it is so ergonomically-constructed, but I returned it because my hair wasn't as soft as with the Sedu. One you've got something that works, stick with it. This Sedu iron is well-worth the money, and your hair will feel healthy.
1 out of 1 shoppers thought this review wasn't helpful.
Ashley B.
Washington State
Sep 22, 2014
5 Star Rating
Getting Another Sedu After 5 Years
I've had this tool for 5 years now and it's just now starting to slow down on me. I'm going to get another Sedu to replace it because I'm so thrilled with how great this was even now that I'm getting one. If you ask me, I'd have to say that 4-5 years is a good amount of time for a flat iron. . I've had absolutely no trouble with it in that time, it's always consistent. The only reason I can tell it needs to be replaced is that it's not holding heat as well so my hair doesn't hold for as long and my hair is left with some frizz in it.

In the time I've used my Sedu, I've had multiple (3 or 4 at least) friends use it and go out and buy one because they liked it so much.

What's so great about it!? The temperature heat settings. I used CHI's before using this one and I would NEVER go back. I absolutely love the heat controls because it helps keep my hair straight all day if not more. The plates go through hair quickly and easily without pulling or snagging. It heats up super quick so even when I have a last min touchup I can do it in no time. My hair is left soft and smooth and people notice, I'm always getting compliments on my hair and I think it's because I use the Sedu. I don't wash my hair everyday and I'm easily able to straighten it one day and only touchup the next day

The only thing I don't like would have to be that it doesn't have a swivel cord, but it's nothing in comparison to how much I love it so I don't mind that much.

Clearly, I would 100% recommend this product to anyone! It's worth the price and lasts way longer than flat irons that are half the price so it evens out quick!
3 out of 3 shoppers thought this review was helpful.
Sep 9, 2014
3 Star Rating
Works Well But It Has Electrical Problems
I have had two of these flat-irons over the past 4 or 5 years. The first one stopped heating up while I was using it. I could jiggle the cord and I guess it would make the necessary electrical contact, but I would have to keep doing that while using it so it would heat back up. I had it for about 3 years, and other than the electrical issue, thought it worked very well. It was lightweight, heated up quickly, didn't snag my hair and smoothed my frizzy, thick poodle-like hair in one or two passes.

I purchased the same flat-iron in June 2013 as a replacement. I read a few other reviews that had the same electrical problem, but there weren't that many so I thought the problem was corrected. Nope. In July 2014, my new one stopped heating up. I got a replacement under warranty in August, but had to pay to ship it and was supposed to pay the shipping for the replacement, but the fee was waived since they had record of my purchases. I store the flat-iron in its storage pouch with the cord folded, not wrapped around the appliance. I only use it on average a couple times a week. I think it's poor customer service that I had to shell out money to return their defective product. If I have the same problem with this one, it will be the last Sedu I buy.
2 out of 2 shoppers thought this review was helpful.
Aug 31, 2014
5 Star Rating
The Best Straightner Ever!!!!!!
This is by far the best hair straightner. This is my second one and will never use another. My first one lasted me 11 years and the only reason I had to get another one was due to wear and tear on the cord. My hair is not only straight and shiney but it is also fuller and healthier. I have very fine hair and other straightners were killing it almost instantly. Dont get me wrong any heat on the hair is bad for it but the difference with this straightner compared to others is unbelievable. I would recommend this to anyone!!!
1 out of 1 shoppers thought this review was helpful.
Aug 19, 2014
3 Star Rating
Perfect Straighetener.. While It Works
The straightener is awesome, perfect for straightening. It would only take me about 15 minutes to straightener my think long hair. The only negative (which is a big one) is that it stops working all the time! My second straightener in 2 years has (again) stopped working. They will simply stop turning on. Folica does offer a 2 year warranty on Sedu, but it is an inconvenience to have to pay shipping and handling and send off your straightener every year; My 2nd straightener that just broke, broke right after the 2 years, so no more straightener for me :(
3 out of 3 shoppers thought this review was helpful.
Aug 18, 2014
5 Star Rating
I Have Fallen In Love!!!
I have very kinky hair. The first time I used it, I put it on a lower setting (think 325 degrees) and I was like meh. Then I used it again yesterday on 410 degrees and OMG!!!! My hair is beautiful. So glad I purchased this. This is the best purchase so far on my natural hair journey.
1 out of 1 shoppers thought this review was helpful.
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