Sedu ICON Styling Iron

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Sedu has created the most technologically advanced styling iron for smooth, lustrous hair every time.


Based on 18 Reviews

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Apr 24, 2012
5 Star Rating
Best Flat Iron Yet!
I love this flat iron! it leaves my hair soft and shiny. And best of all no need to worry if you forgot to turn it off! ;)
2 out of 3 shoppers thought this review was helpful.
United States
Jan 25, 2012
5 Star Rating
A Well-rounded Iron!
I did not have the highest of expectations for this iron, despite the steep price, but I have concluded it is better than my GHD. Yes, I said it. I have a limited edition GHD but the plates are coated with a color, reducing the performance. If you want a GHD, stick to the traditional black and gold. That being said, I still think the Sedu Icon is the winner because it has auto shut-off and a digital plate to control the temperature. I love high-tech beauty gadgets! I am not a fan of GHD's self-adjusting technology and prefer to set my heat lower as not to flatten out the roots. By the way, this iron is orange, not yellow. I prefer orange anyway, but I just wanted to mention it in case you seriously considering a purchase. The rubber pads beneath the plates are really handy in case you have butter fingers, but even if you do not, they still make the iron much easier to grasp. I have used it to straighten and curl my hair and it works well for both styles.
14 out of 14 shoppers thought this review was helpful.
Jan 2, 2012
1 Star Rating
Not As Good As Ghd
I had a GHD iron for 6 years and I gave my old one to a friend who really loved my iron after using it and decided to buy a new one for myself. I read a lot of reviews and bought the Sedu Icon but found that it did not perform as well as the GHD. I then bought a new GHD and compared it to the Sedu and found that the texture of my hair was smoother and I had more volume with the GHD iron.

The new GHD has universeral voltage and can be used in multiple countires and also has a sleep feature after 30 minutes of no use.
I will be returing my Sedu Icon.
5 out of 9 shoppers thought this review was helpful.
Dec 30, 2011
5 Star Rating
Best Flat Iron I've Ever Used And It Has An Auto Shut Off!
After my Chi broke just past the one year warranty, I've been on a quest for a great flat iron with an auto shut, since I'd accidentally left my old one more than once. I tried every brand - they either didn't straighen my already pretty straight hair, broke immediately, or pulled my hair. Finally, I decided to bite the bullet and buy this very expensive flat iron. What a difference - this one heats up quickly, straightens on one pass, glides through my hair beautifully, and....shuts itself off if I forget to do it! Plus it has a three year warranty. Highly recommended, but it's a splurge.
3 out of 3 shoppers thought this review was helpful.
Dec 26, 2011
5 Star Rating
Amazing As Can Be!
I have tried 5 straightners in the past and in my opinion this is by far the best one yet! I recently had a chi and thought it was great but now i think other wise. My hair is not super thick but it is very volumous which makes it a pain to straighten. With my chi to do a decent job on my hair it took me probably no less then ten minutes i say about 15 minutes I think. With my new amazing sedu I can literally have a pretty good look in about 5 to 7 minutes. I love the auto shut off so I don't have to panick if I forgot to turn it off. Also it is very light weight which is nice. Another big thing my hair does not usually stay stick straight throughout the day and with my chi my hair would become less and less straight. This iron kepps my hair straighter for longer i believe than my chi usually did. Thank you sedu for this amazing product
6 out of 6 shoppers thought this review was helpful.
Nov 5, 2011
5 Star Rating
After trying many straighteners like CHI, Babyliss Tourmaline etc etc.. i came upon this website and Sedu is one brand name that caught my eye...i decided to try it out even though it charged me an insane amount of money since shipping to Canada isn't free... but in the end it really is worth it.

the material used to make it is solid, yet light weight and the results it gives you are even better. i would definitely recommend this iron to anyone looking for a good quality and excellent resulting straightener!! it will be worth your money.
10 out of 10 shoppers thought this review was helpful.
Rockland, NY
Sep 28, 2011
5 Star Rating
Smooth Great Results!
When i used this flat iron i did not expect it to get all of the fly a ways smooth. It tamed my hair with one glide. No touch up was needed the next day, I'm amazed. I've already referred this tool my friends as the ultimate go to!
17 out of 18 shoppers thought this review was helpful.
Sep 16, 2011
4 Star Rating
This Straightener Worked Very Well For Me :)
My hair is very thick, long, wavy/curly... WILD! So I need a good hair straightener to calm it down. I liked this one because it goes up to 450 degrees, which I need because of the kind of hair I have (low heat just doesn't work for me). It's nice because it doesn't feel like its ripping my hair out, or cracking it off while I use it. It also makes my hair feel very smooth. It's lightweight and easy to figure out. It heats up quickly, and you have the option of turning on/off the automatic shut off option. So far, the only negative that I find in it is the area behind the plates. It gets really HOT! You definitely don't want to touch it above the finger grips while you're using it, because it does get verrrrry hot! Overall though, I think it's a very good straightener, gets the job done! It's easy, my hair feels smooth, and it didn't do any damage to my hair :)
34 out of 41 shoppers thought this review was helpful.
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