Sedu ICON Styling Iron

Free Shipping + Free Gift
In Stock
Ships within 24 hours
Sedu has created the most technologically advanced styling iron for smooth, lustrous hair every time.


Based on 15 Reviews

1 2
Dec 30, 2011
5 Star Rating
Best Flat Iron I've Ever Used And It Has An Auto Shut Off!
After my Chi broke just past the one year warranty, I've been on a quest for a great flat iron with an auto shut, since I'd accidentally left my old one more than once. I tried every brand - they either didn't straighen my already pretty straight hair, broke immediately, or pulled my hair. Finally, I decided to bite the bullet and buy this very expensive flat iron. What a difference - this one heats up quickly, straightens on one pass, glides through my hair beautifully, and....shuts itself off if I forget to do it! Plus it has a three year warranty. Highly recommended, but it's a splurge.
3 out of 3 shoppers thought this review was helpful.
Dec 26, 2011
5 Star Rating
Amazing As Can Be!
I have tried 5 straightners in the past and in my opinion this is by far the best one yet! I recently had a chi and thought it was great but now i think other wise. My hair is not super thick but it is very volumous which makes it a pain to straighten. With my chi to do a decent job on my hair it took me probably no less then ten minutes i say about 15 minutes I think. With my new amazing sedu I can literally have a pretty good look in about 5 to 7 minutes. I love the auto shut off so I don't have to panick if I forgot to turn it off. Also it is very light weight which is nice. Another big thing my hair does not usually stay stick straight throughout the day and with my chi my hair would become less and less straight. This iron kepps my hair straighter for longer i believe than my chi usually did. Thank you sedu for this amazing product
6 out of 6 shoppers thought this review was helpful.
Nov 5, 2011
5 Star Rating
After trying many straighteners like CHI, Babyliss Tourmaline etc etc.. i came upon this website and Sedu is one brand name that caught my eye...i decided to try it out even though it charged me an insane amount of money since shipping to Canada isn't free... but in the end it really is worth it.

the material used to make it is solid, yet light weight and the results it gives you are even better. i would definitely recommend this iron to anyone looking for a good quality and excellent resulting straightener!! it will be worth your money.
10 out of 10 shoppers thought this review was helpful.
Rockland, NY
Sep 28, 2011
5 Star Rating
Smooth Great Results!
When i used this flat iron i did not expect it to get all of the fly a ways smooth. It tamed my hair with one glide. No touch up was needed the next day, I'm amazed. I've already referred this tool my friends as the ultimate go to!
17 out of 18 shoppers thought this review was helpful.
Sep 16, 2011
4 Star Rating
This Straightener Worked Very Well For Me :)
My hair is very thick, long, wavy/curly... WILD! So I need a good hair straightener to calm it down. I liked this one because it goes up to 450 degrees, which I need because of the kind of hair I have (low heat just doesn't work for me). It's nice because it doesn't feel like its ripping my hair out, or cracking it off while I use it. It also makes my hair feel very smooth. It's lightweight and easy to figure out. It heats up quickly, and you have the option of turning on/off the automatic shut off option. So far, the only negative that I find in it is the area behind the plates. It gets really HOT! You definitely don't want to touch it above the finger grips while you're using it, because it does get verrrrry hot! Overall though, I think it's a very good straightener, gets the job done! It's easy, my hair feels smooth, and it didn't do any damage to my hair :)
34 out of 41 shoppers thought this review was helpful.
1 2
Server Name