Umberto U Color Italian Demi Color (6 oz.)

I have dark hair with about 25% gray, I was hoping that this would cover the gray and make highlights, it did not. The directions say to leave on for 25 min. which did not change the hair color at all. I used 2 packs on my shoulder length hair so saturation was not a problem. I left the product on for 55 minutes and only then was the gray hair effected. Will not buy again. I currently us Bigen which works great for gray coverage and doesn't fade out.

After many years of using store bought permanent hair color. My hair was in such terrible shape, ends breaking off more than an inch and my hair wouldn't hold the color any more. After all my research on what to do to help my hair, but still wanting to color it. I found umberto Italian Demi Color. I was nervous at first on using it. i found out that this product was easy to use. The only thing is the box tells you that all you need to do is just open the product and squeeze into your hair. Noooo.. you really need to take all the packets and mix them first. the one nice thing that was included in the packet was gloves and a brush to apply the hair color. I did the appropriate time washed it out. I noticed after I did my usual conditioning my hair wasn't dry, like it normally is after i colored my hair. I am also surprised how long it lasts in my hair after washing it many times. I am so happy that i finally found something that treats my hair with love. I will continue to use this..

Great demi-perm hair color! The color is rich but not overdone. I LOVE the fact that you get actual, sturdy, fitted latex gloves with the kit (not the cheap, thin, huge ones that keep falling off during the application process with other color kits), a color brush, and TWO FULL hair applications in each box. There's nothing on store shelves that beats the price ($6 per application). I'm sold.

I am a dark blonde and decided to go black with this product. Guess I just didn't know that it wouldn't come out. It has now been almost a year and the bottom of my hair is still a chocolate brown with my roots being dark blonde. Just thought that everyone should know that this is more than a temporary color.

This hair color was very easy to use and I loved the scent. It came out darker than I thought it would but I think that's me. My hair tends to hold color. It covered my grey wonderfully.

I have used every color product known to man (premature gray since age 17), this is by far the best as far as non toxic fumes, gentler than most drugstore brands and beautiful shine and color! I alternate this with salon highlights and lowlights and my colorist even says it works great!

This is a great dye with great results. I used natural black and my hair was a rich dark color (just the way I like it). It was easy to apply straight out of the packets, but don't make the same mistake I did; apply slowly all over the hair and massage. I made the mistake of applying the entire thing on top of my head and having a glop of it fall on my shoulder, luckly i had a towel around it and I was able to scoop most of it up. LOL. Anyways the end result was great. My hair was shiny and soft. I like that fact that it comes with two dye packets.

Gel hair color was very easy to apply, great not to have to mix! Only problem for me was the golden brown was too dark.

Results were amazing !! Completely covered the grey and left my hair shiny and soft. Best home color product on the market by far and sure beats spending $65-$100 for color in the salon. You pay $11.99 per box and each box comes with two applications. You can't beat the price.