Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

$160.00 $129.99
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Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening.


Based on 5,759 Reviews

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Sasha G.
United States
3 days ago
3 Star Rating
It's Cheap
I had to replace this hair straightener once because the chord is cheap. The second one just recently broke due to the chord and the plates moved. It straightens amazingly but it doesn't last long which sucks because it costs a lot.
Rebecca B.
United States
4 days ago
5 Star Rating
I am SOOOOO pleased with this flat iron!!! It leaves my hair smooth and soft, and yet it still has plenty of body! I have a ton of very fine hair, and it just makes it feel so much better than the cheaper flat iron I had before this! I would recommend this iron to anyone with any type of hair :)
San Diego, CA
This week
5 Star Rating
Believe The Hype.
I was super skeptical but I have been converted after just one use.
I never write reviews on things but I got this, just finished using it for the first time and I'm so impressed that I literally went, grabbed my computer and turned it on JUST to write this review.
My thoughts: Yes, it does cut your styling time significantly. It was my first time using it so I'd say today I probably saved about 25 minutes. I have a ton of hair, at the salon people usually stop what they are doing to come over and look at my hair in complete disbelief, it is just crazy how much hair I have so styling is such a tedious job.
Also, I have SUPER thick and curly hair. I get the Japanese TR done on it but the new growth is very challenging. Usually it takes me a little over an hour to dry and flat iron my hair (with the Japanese treatment mind you).
Today I did all of it in about 40 minutes. Note: my hair in addition to abundant is down to my waist line so yeah, this is the equivalent of 3 normal heads of hair.. lol
Results: Super shiny, silky, smooth healthy looking hair.
I never thought buying an expensive iron would make a difference but I have been convinced that in comparison to my cheat $40 Revlon one that requires me to pass it through my hair 5 times or so for a mediocre result, the Sedu will actually save my hair from heat damage. I passed it through my hair twice or 3 times on some areas just because I couldn't believe one time could really do what I was seeing but I probably can get away with just one pass. Does not pull your hair either, I have no idea what is on this thing, but it seems to work beautifully for me thus far. One use and I'm just so impressed. Get it. it will save you so much aggravation!
Jul 9, 2014
5 Star Rating
Amazing...i Can't Say Enough About This Flat Iron!
I couldn't be happier with my flat iron purchase! I ordered this item back in September of 2012. My flat iron recently stopped working, there was a connection problem with the cord and the iron. I contacted customer support regarding the 2 year warranty, I sent them my iron back and they sent me a BRAND NEW one to replace it! I loved this iron from the first moment I used it and I love it even more knowing that the customer service from this company is so wonderful! It really means a lot when you purchase an item that the company stands behind and includes such a wonderful warranty! I would definitely recommend buying this item just because of how wonderful the item itself is, but then I would EXTRA recommend it because of the wonderful customer service this company gives its customers! THANK YOU for a wonderful product!
United States
Jul 8, 2014
5 Star Rating
Love My Sedu Hair Straightner
I have really curly and frizzy hair that is a total mess in the Indiana humidity. In the past I used kiyoseki. Unfortunately, I cannot find anybody who sells this straightener anymore. I have tried other brands but never found anything to match the kiyoseki until now. I bought my Sedu straightener in June and it works great. Heats up fast, leaves my hair straight, soft and shiny. I hope it lasts because this is the first one I found that works as well as the kiyoseki did. I highly recommend it.
1 out of 1 shoppers thought this review wasn't helpful.
Teresa G.
Jul 2, 2014
1 Star Rating
Does Not Last Too Long!!!
This is my second one in less then 2 years, very disappointed.
3 out of 3 shoppers thought this review was helpful.
Shannon J.
Ontario, Canada
Jun 30, 2014
5 Star Rating
Love It!
I have really fine, frizzy hair. This hair straightener was my first purchase of anything sedu brand.

I purchased this flat iron in 2009... 5 years later, it still works AMAZING. I've used it almost every day since I received it in the mail. It's survived me moving into 4 different places, being dropped, being left on (for god knows how long..)... After spending years and countless dollars on cheaper flat irons, I'll never regret buying this straightener. Absolutely LOVE it.
Jun 30, 2014
5 Star Rating
This Flat Iron Is My Soul Mate
I bought mine in August of 2010, so it's going on 4 years that i've own it. works beautifully. I have very thick, curly hair. I blow out my hair at night, then use the flat iron in the morning. I use it as needed throughout the week. what more can i say. It is reliable, does a great job at making my hair silky smooth and shiny. Every once in a while (like today) I make sure it is still available for purchase, just in case mine dies, because I don't know what I would do if I couldn't replace it with another one just like it.
H. Jay
Jun 27, 2014
3 Star Rating
I Just Can't Anymore ...
This is a fantastic flat iron if you are willing to spend $100+ on a new one every 1-2 years. Honestly, it is the best flat iron I have ever used, and that is why I kept going back. But the quality of this thing is TERRIBLE. I have replaced it 4 times in the last 5 years. If you're lucky, it will go out before the 2 year warranty expires and they will "replace" it with a refurbished one AND you have to pay a $9.95 warranty fee, plus pay to have the thing shipped back. Now, this thing is living on a prayer brand new, imagine how long your refurbishment is going to last... Sedu used to make really good products that lasted. It's almost as if they are now purposefully making them to last only until the warranty is up, so you have to keep buying replacements. Come on now, that's shady business. Read the reviews on this thing. Every other one has the same issues, and the rest probably just haven't had theirs long enough. You can't expect to keep customers that way. At least not this one. I won't be buying another Sedu unless they decide to correct, what is to me, an obviously intentional defect.
1 out of 1 shoppers thought this review was helpful.
Jette B.
Jun 25, 2014
5 Star Rating
The Best !
I have had mine for about 9 years and it has been amazing. i am buying a new one because the cord finally broke but i'd say i have gotten my money's worth !! this is the only brand i will ever use !!
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