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Hair Oils & Serums

Hair Oils & Serums

Hair oils and serums can be the foundation or the finish (or both) to happy hair and your ideal style. There's a formula for nearly every imaginable benefit - from smoothing to thickening, curling or straightening, repairing damage or adding shine.

They're a great way to start your styling - apply to damp hair and allow to absorb before proceeding with your routine. They're excellent when you're heat styling because they coat strands and heat helps them penetrate (use on either damp or dry hair). And, serums are great for finishing a look or reviving one that might have started to dull. Apply to the ends of your hair to rehydrate or smooth lightly over the top of your look to tame flyaways.

Here's a breakdown of the basic types (but keep your eye out for specialized blends - or mix and match to make your own):

Oil or Serum Type Benefits Tips Recommended Products
Smoothing Reduces frizz
Tames flyaways
Detangles
Adds shine		 Comb through your hair to distribute it evenly. Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil
Heat Protection Protects hair from styling damage
Works with the heat to infuse hair with moisture
Strengthens
Adds shine and softness		 Important for all hair types CHI Silk Infusion
Shine Well, it adds shine
Softness
Tames flyaways		 For fine hair try a mist serum which is lighter weight than oil. Diamond Shine Weightless Gloss Drops 1.7 oz.
Straightening Detangles and smoothes texture
Makes your blowout or flat ironing easier
Adds shine		 Towel-dry your hair well before applying and comb through for thorough coverage. Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil
Curling Encourages natural texture
Tames frizz
Boosts curls' bounce 		Finger-comb or scrunch into your hair and air dry or use a diffuser for more curls and less frizz. Oscar Blandi Riccia Curling Serum
Thickening Builds on itself to increase fullness
Plumps strands for thickness		 Apply and then blow dry with a round brush for va va voom volume. Thicker Fuller Hair Thickening Serum
Damage Repairing Moisturizes
Cures damaged ends
Seals cuticles to protect		 Use on the ends of your hair where dryness and damage tend to occur first. Alterna Bamboo Smooth Kendi Pure Treatment Oil

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