Yu-Be

One of the most trusted skincare lines in Japan, Yu-Be has been used by Japanese families for over 50 years. Founded by pharmacist Yoshikiyo Nowatari in 1957, Yu-Be is based on one simple concept: creating products for the whole body that meet the entire family's skincare needs. From cracked heels to diaper rash and parched lips to ragged cuticles, Yu-Be's Moisturizing Skin Cream is the top selling medicated, vitamin-enriched skincare cream in Japan today. Its gentle, glycerin-based formula is enriched with vitamin E, vitamin B2, and camphor to soothe even the driest, most irritated skins. The secret to this magical salve is in its high glycerin content and quick absorbability (achieved through a special manufacturing process in Japan), making this cult favorite Japanese import your go-to moisturizer for all your skincare needs. Now available in the United States, get ready to say sayonara to dry skin and hello to Yu-Be beautiful skin.

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