Wella

Launched by stylist Franz Ströher in the 1880s and gaining recognition in the early 1900s, Wella has consistently led the hair care industry in innovation and trends. "Wella" is derived from the German word for "wave", which relates to their start in wigs and then the perms craze that swept the nation in the twenties. Fifty years later, Wella was still leading the pack (they introduced the first shampoo designed specifically for retail purchase). From styling products to professional color that delivers intense shine and nourishment between salon visits, you can count on Wella for pioneering concepts and high quality hair care.

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