Valera

Since 1955, Swiss company Valera has been producing professional quality hair appliances that carry the respected reputation, "Made in Switzerland". The brand's Swiss Cross logo communicates the Valera values of precision, reliability and respect for health and environment. Working in collaboration with universities, stylists' associations and cosmetologists, Valera designs and produces tools of utmost quality and innovation. Valera is the maker of the industry's first anti-tangle cord, the ROTOCORD (patent pending) featuring a swiveling base for graceful styling.

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