Alterna

1997. An alternative vision born in salons: premium hair products free of additives or harsh ingredients. Alterna has always been about purity and innovation inspired by skincare science. With an unwavering commitment to creating products that transform hair after one use, every detail is uncompromised. No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.

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